Why you keep getting bad leads from AI
Here is what I see every day: AI tries to help, but it guesses. If your site is not clear about what you do not offer, AI fills the gaps. Then you get wrong jobs.
I checked a handyman in Toronto last month. ChatGPT kept sending hot tub installs. The handyman did not install hot tubs. He only did small indoor fixes. There was no page that said this. So AI kept guessing.
A short “What we don’t do” page fixes this fast. It gives AI hard limits in your own words. AI respects clear rules.
Action today: Write the title “What We Don’t Do” on a blank page. List three jobs you never accept.
What this page is and why it works
This page is simple. It lists the jobs, products, or requests you do not take. It also gives a short reason and a better next step.
When AI sees this page, it learns your limits. It stops sending you bad fits. It routes those people elsewhere, or it suggests your closest service that does match.
Keep it friendly. You are not pushing people away. You are guiding them to the right path.
Action today: For each “no,” add one helpful tip like “Try this service instead,” or “Here is a partner who can help.”
What to include on the page
Use plain words. One idea per line. Think of common mix‑ups first.
- ▸Jobs you never do (example: new roof installs, deep foundation work, wedding catering, pet grooming, full‑house rewires)
- ▸Brands or models you do not service (example: “We do not repair brand X”)
- ▸Places you do not go (example: high‑rise rooftops, out of state, offshore)
- ▸Materials or hazards you will not handle (example: asbestos, mold removal, controlled chemicals)
- ▸Job sizes you refuse (example: under 2 hours, over 10,000 units, orders below $500)
- ▸Compliance rules you follow that block certain requests (example: no gas line work without a permit)
- ▸Old products or legacy versions you no longer support
Write like this:
- ▸“We do not install hot tubs. We only do indoor plumbing repairs up to 2 bathrooms.”
- ▸“We do not service Brand X printers. We service Brand Y and Brand Z only.”
- ▸“We do not take events with alcohol service. We offer non‑alcohol bar packages.”
Add links to what you do instead. Add names and cities in plain text so AI can connect the dots.
Action today: Pick five “no” items from recent inquiries. Add one line each and link to the closest matching service you do offer.
How to write it so AI learns fast
Make the page easy to scan. Use short bullets. Put the strongest “no” items at the top. Repeat key words people use.
Good structure:
- ▸Title: “What We Don’t Do”
- ▸One line intro: “This page lists services we do not offer.”
- ▸Bullets with “We do not …” and a short reason
- ▸A small “What we do instead” section with links
- ▸A “Last updated” date at the bottom
Use the words your customers say. If they say “furnace,” use “furnace,” not “HVAC unit.” Include common spellings and nicknames in parentheses.
Do not hide this page. Keep it public. AI will find and use it.
Action today: Add a “Last updated: Month Year” line at the bottom to show the page is fresh.
Where to place it and how to connect it
Add this page to your main navigation or footer. Link it from your Services, FAQ, and “Start Here” pages. Mention it in your quote emails and intake forms. This reduces back‑and‑forth and sets clear rules.
If you have partners who take work you refuse, link to them. AI likes clear paths. You also help the customer move forward.
Test your visibility. Ask ChatGPT, Gemini, and Grok simple questions that often go wrong. Example: “Do they install hot tubs?” See how they answer. If they still guess, make your “no” line stronger. Add a reason. Add a link.
I built FoxRadar to make this easy. In 60 seconds you can see if these tools know your brand and your pages. Then you can fix gaps fast.
Action today: Publish the page, add it to your footer, and test your brand on FoxRadar.
Ready to stop bad leads and get more right ones? Check how AI sees your brand today at getfoxradar.com. I am cheering for you.