Why a Shipping & Delivery page matters right now
I want to show you something important. People ask ChatGPT, Gemini, and Grok simple things like, “When will this arrive?” or “Do they ship to my city?” If your site is quiet on shipping, AI makes a guess or shows another brand.
Here is what I see every day: hard‑working stores with great products, but no clear shipping page. A buyer asks an AI tool for delivery time, gets a vague answer, and moves on. That lost order never shows in your reports.
I checked a candle shop last week. Their product pages were nice. But there was no clear page with cut‑off times, carriers, or local delivery rules. AI said, “Usually 3–7 days.” That is not good enough. You can do better in one hour.
Trust me on this — it takes less time than you think. Let me walk you through exactly what to write.
Action today: Decide to publish one clear Shipping & Delivery page this week.
What to include on the page (keep it simple and exact)
Your goal is to let a machine read and quote your facts. Use simple lines. Use numbers. Name places.
Include these items:
- ▸Where you ship: countries, states, or zip codes. Say what you do not ship to as well.
- ▸Methods and carriers: Standard, Expedited, Overnight. Name the carrier if fixed (UPS, DHL, USPS, DPD, etc.).
- ▸Handling time: how many business days to pick and pack before a label is made.
- ▸Order cut‑off time: the time of day and your time zone when an order counts as “today.”
- ▸Delivery time: typical days in transit for each method. Give a range.
- ▸Costs: flat fee, by weight, or free over an amount. Say the amount.
- ▸Local delivery or pickup: days, windows, radius, and fees.
- ▸Tracking: when and how you send tracking, plus signature rules if any.
- ▸Special items: fragile, oversized, hazmat, ice packs, or made‑to‑order. Give extra time if needed.
- ▸Holidays and delays: list known slow periods.
- ▸Support: who to contact for shipping issues and how fast you reply.
Example lines you can copy:
- ▸“Order cut‑off: 14:00 Pacific Time. Orders after 14:00 ship next business day.”
- ▸“Standard (UPS Ground): 3–5 business days to CA, OR, WA; 4–7 days to the rest of the US.”
- ▸“Handling time: 1 business day. Made‑to‑order candles: 3–4 business days.”
- ▸“Free shipping over $75 in the US. Standard rate $7.95 under $75.”
Action today: Write your handling time, cut‑off time with time zone, and one delivery range. Put numbers on them.
The page layout I recommend
Keep one clear page at a stable URL like /shipping or /delivery. Use short sections with clear headings:
- ▸Where we ship
- ▸How long it takes
- ▸Costs and free shipping
- ▸Order cut‑off and handling time
- ▸Local delivery and pickup
- ▸Tracking and signatures
- ▸Special items and made‑to‑order
- ▸Holiday notes
- ▸Contact for shipping help
Use plain sentences. One fact per line. If times vary by region, list the regions you cover by name. If you ship worldwide, name the top 5 countries you serve the most, with their ranges.
Add a “Last updated” date at the top. AI tools look for freshness.
Action today: Create the /shipping page and add those exact section headings.
Make it easy for AI to read
AI tools do not click PDFs well. Put your shipping info as normal text on a web page. Avoid images with text inside them. Use clear numbers, city and state names, and your time zone.
Use anchor links for each section, like /shipping#cutoff. Link to this page from your footer and product pages. Keep your terms the same everywhere. If your cart says 2–3 days but your page says 5–7, AI will not trust you.
If you can, add simple Q&A lines at the bottom. Example: “Do you ship to Canada?” Answer with a single sentence and numbers. That often shows up in AI quotes.
That is why I built FoxRadar — so you can see in 60 seconds whether ChatGPT, Gemini, or Grok know your brand and your facts. If they miss your shipping info, you will see it.
Action today: Link your new /shipping page in your footer and on every product page.
Keep it current and test it in AI tools
Set a reminder to review this page each month. Update for rate changes, busy seasons, or carrier issues. Add new cities or remove ones you no longer serve. Change the “Last updated” date when you edit.
Test your page. Open your favorite AI chat and ask: “When will an order from [Your Brand] arrive to [City, State] with Standard shipping?” See if the answer matches your page. If not, adjust your wording. Use exact numbers and place names.
Save two or three common examples on the page itself. For example: “Example: Order to Seattle on Monday at 10:00 PT with Standard ships same day, arrives Thu–Fri.” AI loves examples.
Action today: Ask an AI tool for your delivery time to your top city. If it is wrong, tweak your page until it is right.
Ready to see if AI shows your shipping facts the right way? Check your brand on FoxRadar (getfoxradar.com). I am here to help you show up the right way, fast.