Why a “Problems We Solve” page matters
I want to show you something important. Most people do not search for your service name. They describe a problem. “Water spot on ceiling.” “Oven smells like gas.” “Tooth hurts when I drink cold water.” AI tools work the same way. They try to map a symptom to a service.
Here is what I see every day: a great business, but no clear page that connects symptoms to their help. So AI guesses. It may send the job to a competitor with a better page. That is a shame. You did the work. You should get the call.
A simple “Problems We Solve” page changes this. It tells AI, in plain words, “When someone says this problem, send them to us. Here is what we do next.”
Action for today: write down 10 real problems customers say in their own words.
What to put on the page
Keep it simple and repeat the same format for each problem. AI likes clear structure. People do too. Use short blocks like this:
- ▸Problem in customer words: “Ceiling stain near bathroom”
- ▸What it likely means: “Possible slow leak from toilet seal or pipe”
- ▸Our service: “Leak find and repair”
- ▸What to do now: “Turn off water near toilet. Take a photo.”
- ▸Time estimate: “Most jobs 1–3 hours”
- ▸Price range: “Typical $180–$450. Complex cases vary.”
- ▸When to call urgent: “If ceiling is sagging or water is running”
- ▸How to book: “Call or book link”
Use the same headings for every problem. Use plain words. No jargon. Add one clear photo if you have it. Name the photo with the problem words.
Action for today: pick 5 top problems and draft this block for each one.
How to build it fast (60 minutes)
Start with your inbox and call notes. Look at the last 30 days. What did people say on the phone? Copy their exact words. Ask your team too. They know the real phrases customers use.
Do not aim for perfect. Aim for useful. Ten problems are enough for a start. Add more later. Place each problem as its own section on one page. Link each problem to the matching service page. That link helps AI connect the dots.
A quick story. I checked a home appliance shop last week. People asked AI, “Dryer takes too long.” The shop’s site had only “Dryer Repair.” After we added “Dryer not heating” and “Dryer takes 2 cycles” to their page, the shop started to show up for those words in ChatGPT. It took one hour to write. It brought real jobs.
Action for today: schedule 60 minutes on your calendar this week to build your first draft.
Make it easy for AI to read
Use one H2 heading for each problem. Use short sentences and bullet points. Keep the same order for every problem block. Add a short intro at the top of the page that explains who you help and where you work. This stops AI from sending you jobs outside your area.
Use clear link text like “Book leak repair” or “See window replacement.” Avoid vague words like “click here.” If you can, add small internal links at the top: a simple list that jumps to each problem section. This helps both people and AI find the right part fast.
If you have Q&A that fits a problem, place one or two common questions under that problem block. Keep them short. You do not need special code. Just use clean headings and bullets. That is enough for most tools.
Action for today: add H2 headings and bullets to the draft you made.
Keep it fresh and measure results
Update the page each season. Add new problems as they show up. Remove rare ones or move them to the bottom. Link this page in your main menu. Link it from your service pages too. Make it easy to find.
Track what people ask when they call or chat. If a new phrase appears often, add it to the page. Then check if AI picked it up. That is why I built FoxRadar — so you can see in 60 seconds whether ChatGPT, Gemini, or Grok know your brand and match you to the right terms.
When you update the page, note the date at the top. This shows the page is current. AI likes fresh, clear, helpful pages.
Action for today: add the page to your menu and review it once per quarter.
Ready to see if AI knows your brand today? Check your visibility in seconds at getfoxradar.com. I am cheering for you.