Why this page matters
You work hard. Other people have talked about you in blogs, news, podcasts, and local groups. But AI tools often do not see those wins. They are spread across the web. They are hard to connect to your brand.
I want to show you something important. AI trusts what many independent sources say. When AI can see a list of those sources on your site, it understands your reputation fast. It has proof to cite. It feels safe to recommend you.
I checked hundreds of brands. The ones that show up in ChatGPT more often have a simple page called “Press & Mentions” or “In the News.” It is one place with links, dates, and who said what. It is not fancy. It is clear.
Action for today: Write the page name you will use. I like “Press & Mentions.”
What to include on the page
Keep it simple. Use one block per mention. Repeat the same fields every time so AI can scan and match them.
Use this order:
- ▸Title of the article or episode
- ▸Outlet or site name (news site, blog, podcast, community board)
- ▸Date (year-month-day is best)
- ▸Author or host name (if known)
- ▸One short quote about you (one sentence)
- ▸Link to the source (full URL)
Add a small note when needed: “Local TV,” “Industry blog,” or “Chamber newsletter.” If a link is dead, say “Archived copy” and link to a saved version.
Action for today: Open a blank page on your site. Paste the six fields above so you have the template ready.
How to find your mentions fast
Do a quick sweep. Type your brand name in quotes into Google. Add your city name. Add your owner’s name. Click “News” and “Videos.” Check YouTube. Check your Facebook page mentions. Search local news and community sites. Ask your team if they remember any features.
Look in old emails for “Thanks for the interview” or “feature.” Check your Google Business Profile for “In the news.” Check any industry groups that listed you as a speaker or sponsor. Do not worry if the mentions are small. AI likes many small sources too.
Start a simple list. A spreadsheet is fine. One row per mention. Use the same fields you will use on the page.
Action for today: Find and save three solid links about your brand.
How to format it so AI understands
Put the newest mentions at the top. Use clear subheadings like “2026” and “2025.” Keep the wording steady. Use the same field labels for each entry.
Use real page links. Avoid short links. Include the full URL that opens the mention. If the page has your quote, copy one clear sentence and put it in quotes. Add your city and state once at the top of the page, so location is clear.
Add small thumbnail images only if you have the right to use them. If not, skip images. Speed and clarity help more than design. At the bottom of the page, add one line: “Media contact: [your email]”. That line helps both humans and AI.
Action for today: Publish the first version with at least five mentions. You can improve design later.
Keep it fresh and put it to work
Set a simple rule: update this page once a month. Add any new article, podcast, or shout‑out. Link to this page from your footer and from your About page. When you pitch media, include this page in your email. It shows proof in seconds.
After you publish, check if AI can see you. That is why I built FoxRadar — so you can see in 60 seconds whether ChatGPT, Gemini, or Grok know your brand and which sources they use.
Action for today: Add a calendar reminder to update this page on the first Monday of each month.
Ready to see if AI finds your brand? Check your visibility now at getfoxradar.com. I am on your side, and I want you to win.