I want to show you something important. Many good brands get lost in AI because their names are split across the web. One page can fix this fast.
Why a “Names and Aliases” page matters
Here is what I see every day: a shop uses one name on the sign, another on invoices, and a short name on Instagram. ChatGPT sees three names and thinks they are three brands. So it recommends someone else.
Last week I checked a repair service. People asked for it by a short nickname in town. But the website used the long legal name. AI did not connect them. The owner was missing easy jobs.
You can solve this with one clear page that lists every way people say your brand. AI tools look for simple, direct clues like this.
Action today: write a quick list of every name you use or used before.
What to include on the page
Keep it simple. Use short lines. No marketing talk. Just facts.
- ▸Main brand name (the one you want people to use)
- ▸Legal name and “DBA” name (if different)
- ▸Former names and the years used
- ▸Common misspellings and typos
- ▸Short name or acronym
- ▸Names in other languages (if people use them)
- ▸Product line names or collection names
- ▸Location names or store numbers
- ▸Website domains (current and old), and which ones redirect
- ▸Social handles on key platforms
- ▸Old phones or addresses (mark them as old)
- ▸“Who we are not” (similar names that are not you)
This list lets AI merge all signals into one brand profile.
Action today: open a new page draft on your site and paste these headings. Fill what you can in 10 minutes.
A simple format that works
Make one page. Title it “Names and Aliases” or “All the Names We Use.” Use this plain template:
Use this name:
- ▸[Your main brand name]
Also known as:
- ▸[Short name or acronym]
- ▸[Name in other language]
Legal and DBA names:
- ▸Legal: [Legal name]
- ▸DBA: [DBA name]
Former names:
- ▸[Old name] (used [year]–[year])
Product or service lines:
- ▸[Line name 1], [Line name 2]
Website addresses:
- ▸Main: [current domain]
- ▸Also ours: [old domain] → redirects to [current domain]
Social handles:
- ▸[Platform]: @[handle]
Common mistakes and typos:
- ▸[Mistake 1], [Mistake 2]
Who we are not:
- ▸[Similar brand name] in [city/country] (not related)
Action today: copy this template and create a public page at /names or /about/names.
Add clear links and one small “machine clue”
Help AI confirm your page. Add links to your main profiles and a few strong mentions.
Add these sections at the bottom of the page:
Official profiles:
- ▸[Google Business]
- ▸[Facebook]
- ▸[Instagram]
- ▸[LinkedIn]
- ▸[YouTube]
Key mentions:
- ▸[Press or directory page 1]
- ▸[Industry profile 2]
If you can, ask your web person to paste this small “structured data” block into the page head. It is a safe copy‑paste. It helps tools connect names. Replace the [brackets] with your info.
```
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "[Main brand name]",
"alternateName": ["[Short name]", "[Name in other language]"],
"formerName": ["[Old name 1]", "[Old name 2]"]
,
"url": "https://[yourdomain.com]",
"sameAs": [
"https://[facebook.com/handle]",
"https://[instagram.com/handle]",
"https://[linkedin.com/company/handle]",
"https://[youtube.com/@handle]"
]
}
</script>
```
Action today: add 3–5 official profile links to the page. If possible, add the code block too.
Keep it fresh and test it in AI
Update this page any time a name changes. Did you add a new handle? Did you close an old location? Add it here. Short edits help a lot.
I built FoxRadar to make this easy. In 60 seconds you can see if ChatGPT, Gemini, and Grok know your brand and which name they use. If they show the wrong name, you will know what to fix.
Set a reminder to check this page every 3 months. Small updates keep your brand clean and clear across the web.
Action today: check your brand on FoxRadar and note any names that need to be added.
If you want quick peace of mind, I can help. See if AI knows your names and links them to the right you. Check your brand now at getfoxradar.com.