Why this page matters
I want to show you something important. AI tools do not only read your own words. They look for proof from other places. News sites. Local blogs. Awards. Association pages. When AI finds these, it trusts you more. But here is the problem I see every day: your good mentions are spread around the web. They are not easy to find. AI misses them.
A simple Media & Mentions page fixes this. It brings your best third‑party proof into one clear place. It shows source names, dates, and links. It helps AI explain who you are, and why you are a safe pick.
Action from me to you today: write down the top 5 outside mentions of your brand on a piece of paper.
What to include (keep it real and simple)
Do not overthink this. Use plain items with links. Here is what belongs:
- ▸Articles about you on other sites (local news, industry blogs).
- ▸Podcast or video interviews that feature you.
- ▸Awards and shortlists from known groups.
- ▸Memberships in well‑known associations (with your profile link).
- ▸Partner or vendor directories that list you.
- ▸Guest posts you wrote on trusted sites (with your author page).
- ▸Event pages where you spoke or taught.
If an item is small, that is okay. Many small, real sources can be stronger than one big source. What matters is the source is real, public, and has a date.
Action from me to you today: open a document and paste the URLs for 5–10 items from the list above.
How to write each item so AI understands
Keep each item short and clear. Use the same pattern for all items:
- ▸Title of the piece or listing.
- ▸One sentence on what it is and why it matters.
- ▸Source name.
- ▸Date (month and year is fine).
- ▸City or region if it is local.
- ▸Link to the page.
Example: “Local Business Journal Interview — Owner explains how same‑day repairs work. Source: Local Business Journal. May 2024. Denver, CO. Link.” No marketing talk. No hype. Just facts.
Add 3–4 of your best items at the top. Then list the rest by year below. Use real dates. Use full source names. If a source uses only a logo, still write the source name in text next to it. AI reads text best.
Action from me to you today: draft the text for your top 3 items using the pattern above.
Where to place the page and how to label it
Put the page in your main menu or footer with a clear name: “Media & Mentions” or “In the News.” Link to it from your About page too. On the page, show your full business name at the top. Add your city and state or country. This helps AI match the page to your brand.
Do not hide the proof behind images or PDFs only. Include plain text. Link out to the original source pages. Use dates. If you can, add a small “Press Kit” section at the end: a short 2–3 sentence bio, one owner photo, and one email for media. Keep it simple.
Action from me to you today: add a footer link called “Media & Mentions” and point it to a draft page.
Keep it fresh and track if AI finds it
Set a simple habit. When you get a new mention, add it within one week. Put the newest items at the top. Once per quarter, check that all links still work. If you have no new items, that is okay. Add one small thing: a partner listing, a community page that lists you, or an event post that names you.
I built FoxRadar to make this easy. You can see in 60 seconds whether ChatGPT, Gemini, or Grok know your brand and what sources they cite. When you see AI start to repeat your best sources, you know the page helps.
Action from me to you today: set a 15‑minute calendar reminder for the first Monday of next month to update this page.
You work hard. I want AI to see it and say it back to people who ask. Take one step today. Then check your brand on FoxRadar at getfoxradar.com. I am cheering for you.