Why this page matters now
I want to show you something important. AI tools now show logos and photos when people ask about local brands. If the wrong logo appears, people think you are a different company. Or they think you are not real.
Here is what I see every day: a real plumbing company gets a logo from a school team with the same name. A bakery in Austin gets a logo from a bakery in Sydney. The owners do not know. But customers see it. AI sees it too.
You can fix this with one simple page on your site: a Brand Assets & Logo page. It tells AI and people, “This is our official logo. Use this.” It also shows the right colors and a few approved photos. Trust me on this — it takes less time than you think.
Action for today: open a blank page on your site and name it “Brand Assets & Logo.”
What to put on the page
Keep it simple. Use clear sections with short labels. You do not need design skills. Here is the checklist I use when I help owners like you:
- ▸Official name: your full legal or public name.
- ▸One‑line who you are: for example, “Family auto repair shop in Dayton since 2008.”
- ▸Primary logo: PNG with transparent background, 1200 px wide.
- ▸Secondary logo: a version for dark backgrounds (light logo) and a version for light backgrounds (dark logo).
- ▸Vector logo: SVG or PDF for print.
- ▸Brand colors: list HEX codes (for example, #F07800 for orange).
- ▸Approved photos: 3–5 images that show your team, shop, or work. Real photos are best.
- ▸Do‑not‑use list: old logos, stretched logos, third‑party marks. Show small thumbnails so there is no guesswork.
- ▸Credit and contact: a simple line like “For media use, contact hello@yourbrand.com.”
- ▸Last updated date.
Do not lock this page behind a login. Keep links direct. File names should be clean, like yourbrand-logo-primary.png.
Action for today: upload one primary logo PNG and add the HEX codes for your main colors.
How to name it and where to link it
AI tools look for simple words. Use one of these URLs:
- ▸yoursite.com/brand-assets
- ▸yoursite.com/logo
Link it in your footer with the words “Brand Assets & Logo.” Add it to your sitemap. Put a link in your press page if you have one. This makes the page easy to find and easy to trust.
Keep images on your own domain. Do not host them on Drive or Dropbox. AI trusts files that live on your site.
Action for today: add a footer link called “Brand Assets & Logo.”
Make it easy for AI tools
AI does not need fancy code to understand this page. Clear labels and clean files are enough. Here is how to make it extra clear:
- ▸Put “Official Logo” right above the main file.
- ▸Add alt text like “YourBrand primary logo, transparent background.”
- ▸Include both light and dark versions side by side. Label them.
- ▸Use the same logos in your social profiles. Update your Google Business Profile, Facebook, Instagram, and LinkedIn. Consistency matters.
- ▸Set your Open Graph image (the link preview image) to your primary logo on a clean background or a simple brand photo.
I built FoxRadar to check if AI shows your correct logo in answers. It takes 60 seconds to scan. Then you know where to fix things fast.
Action for today: rename your main file to yourbrand-logo-primary.png and update its alt text.
Keep it fresh and safe
When you change your logo or colors, update this page first. Add a simple change note like “Updated primary logo on 2026‑08‑07.” Replace old files, but keep the same URLs if you can. That way, AI and partners do not break links.
If someone uses the wrong logo, send them this page. Be kind and clear. Most people want to get it right. This page gives them no excuse to guess.
Action for today: add a “Last updated” line at the top of the page.
Ready to see if AI shows the right logo for you? Check your brand on FoxRadar now: getfoxradar.com