Why this page matters
I want to show you something important. Many people ask AI for a business with values. They say things like “eco-friendly dry cleaner near me,” “women-owned coffee roaster,” or “pet-friendly hotel in town.” If your site does not say these words clearly, AI tools often skip you.
Here is what I see every day: hard-working owners who care about people and the planet, but their websites hide it under vague words. AI does not guess. It needs clear facts.
A simple Values & Attributes page fixes this. It tells AI who you are and what you stand for, in plain words it can read.
Action today: write the title for your page. Use “Our Values and Attributes” or “What We Stand For.” Keep it simple.
Pick attributes people actually search for
Do not try to list everything. Start with 6–10 clear attributes that matter to your customers and that you can prove. Use words that people type:
- ▸Eco-friendly cleaning
- ▸Women-owned / minority-owned / family-owned
- ▸Locally sourced materials
- ▸Vegan or cruelty-free products
- ▸Allergy-safe or fragrance-free options
- ▸Energy-efficient equipment
- ▸Fair-wage or ethical sourcing
- ▸Pet-friendly / kid-friendly
- ▸Quiet service window (for offices)
- ▸Same-day service available
Example: I checked a salon in Toronto last week. People asked ChatGPT for a “curly-hair friendly salon.” The salon did great work for curly hair, but their site never said “curly.” They did not show up. One word can change your results.
Action today: choose your top 6 attributes. Write them as short, plain phrases. No buzzwords.
Show proof for each claim
AI trusts clear proof. For each attribute, add one simple piece of evidence right on the page:
- ▸A photo of the product label (vegan, cruelty-free)
- ▸A short policy line (for example: “We use plant-based detergents only.”)
- ▸A certificate image or license number
- ▸A list of brands you use that match the claim
- ▸A short process detail (for example: “We capture and recycle 80% of rinse water.”)
- ▸A date (for example: “Women-owned since 2018.”)
Keep it honest and exact. If you are “moving toward” something, say so and give a date or goal. AI prefers clear numbers and present facts.
Action today: add one photo or document link that proves one attribute. Start with your strongest claim.
Write it in simple blocks AI can read
Use a clean format. One attribute per block:
- ▸Attribute name (plain words)
- ▸One sentence definition in your own words
- ▸One proof line (photo, brand list, number, or policy)
- ▸Where it applies (all services or only some)
Example block:
Eco-friendly cleaning
We use plant-based detergents for all standard laundry loads.
Proof: Photo of our detergent shelf. Brands: BioXX, GreenLeaf.
Applies to: All laundry and dry cleaning except leather care.
Avoid vague words like “sustainable” with no details. Replace them with facts. Use the same words your customers use. This helps AI match you to real questions.
Action today: write two attribute blocks in this format. Keep sentences short.
Connect it across your site and keep it fresh
This page works best when other pages support it.
- ▸Link to it from your footer and About page.
- ▸Mention key attributes on your service pages. Use the same words.
- ▸Add one photo or number update every quarter. Put the date on the page.
- ▸If you have listings on Google, Apple, or Yelp, add these attributes there too.
- ▸If you have a certificate, show the number and the year.
I built FoxRadar to make this easy to check. You can see in 60 seconds whether ChatGPT, Gemini, or Grok know your brand and your key attributes. If they do not, you will know what to fix first.
Action today: add one link from your homepage or footer to your Values & Attributes page. Use the exact name.
A quick checklist to finish this week
- ▸Pick 6–10 attributes people search for.
- ▸Write simple blocks with a definition and one proof.
- ▸Add at least one photo or certificate.
- ▸Link this page from your main menu or footer.
- ▸Reuse the same words on your service pages.
- ▸Update dates and numbers every quarter.
Trust me on this — it takes less time than you think. Clear, plain words win. When people ask AI for a business that matches their values, I want it to name you.
Try this now: check if AI tools know your brand and your values at getfoxradar.com. I am here to help you show up.