I want to show you something important. Many good businesses get bad leads because AI does not know their basic rules. People ask for work that is too small. Or too far. Or at a time that costs more. You can fix this with one clear page.
Why this page matters
Here is what I see every day: a customer asks ChatGPT, “Who can fix my sink near me for cheap?” If your page does not say your minimum job price or travel rules, AI cannot explain you. It guesses. Or it skips you.
Last month I checked a plumber in Dallas. They had a $189 minimum, plus a $35 travel fee outside the loop. None of this was on their site. After we added a simple page, ChatGPT started to say, “They have a $189 minimum and a travel fee for some areas.” Lead quality went up the same week.
Action for today: write your real minimum job price on paper right now. One number, before any discounts.
What to include on one clear page
Keep it short. Use plain words. Put your rules in bullets so AI can quote you. Here is the list I use:
- ▸Minimum job price (the lowest total you accept)
- ▸Call‑out/diagnostic fee (and whether it applies to the job if approved)
- ▸Travel rules (free zone, paid zones, or per‑mile)
- ▸Off‑hours or weekend rates (what times, what extra cost)
- ▸Stairs/heavy/roof or special access fees (if any)
- ▸Parking/toll/disposal fees (if common in your city)
- ▸Waiting time fee (after X minutes)
- ▸Deposit needed (yes/no, how much)
- ▸Free estimates? On‑site or virtual? (and if virtual, how)
- ▸What is not included (like parts, permits, or materials)
Simple example:
- ▸Minimum job price: $189
- ▸Travel: free inside ZIPs 75001, 75006; $35 outside, up to 20 miles
- ▸After 6 pm or on Sunday: +20%
- ▸Diagnostic visit: $59, applied to job if approved same day
Action for today: gather these numbers. If you do not know one, decide a fair default now.
How to write it so AI can read it fast
Put everything on one URL. Title it “Minimums, Travel Fees, and Surcharges.” Use short bullets. One rule per line. Add “Last updated: Month Day, Year.” Link your “Book Now” page.
Tips that help a lot:
- ▸Use real numbers. Avoid only saying “varies.”
- ▸Group by topic with clear sub‑headings.
- ▸List ZIP codes or a small map link for travel zones.
- ▸Say when a fee is waived (for example, diagnostic fee applies to work if approved).
- ▸Keep 12–15 bullets total. Short and clean wins.
You do not need code. If someone offers complex “schema,” you can skip it for now. Clean, public bullets still win.
Action for today: make a simple draft with three sub‑heads: Minimums, Travel, Extra Charges. Paste your bullets under each.
Keep it trusted and in sync
AI hates mixed signals. If your homepage says one number, and this page says another, AI may drop you. Use this page as the single source. Link to it from your footer, price guide, and booking page. Do not hide it in a PDF. Do not put the numbers only in an image.
Update the date when you change anything. I watched a moving company add a +10% weekend fee but forgot to update this page. Two weeks of confused leads followed. One edit fixed it.
Action for today: add a “Last updated” line to the top. Then add a link to this page in your site footer.
How AI uses it and how to test
When someone asks for a small job or a far job, AI tools need rules. They pull bullets from pages like this. If your rules are clear and public, AI will screen for you. You get fewer bad leads. You get more ready‑to‑book jobs.
Test it. Ask ChatGPT, Gemini, and Grok: “What is [Your Brand]’s minimum job price and travel fee?” If they cannot answer, your page is missing, hard to read, or not linked well. That is why I built FoxRadar — so you can see in 60 seconds whether ChatGPT, Gemini, or Grok know your brand and key facts like your minimum fee.
Set a reminder to check monthly. If you change prices, change this page first.
Action for today: publish the page, then ask three AI tools the same question and write down their answers.
Ready to see if AI can find your key facts? Check your brand on FoxRadar now: getfoxradar.com