Why your words may hide you from AI
I want to show you something important. Many brands use cute or special names for their services. People love them. AI does not.
Here is what I see every day: a spa calls a treatment “Glow Reset.” People ask AI for “chemical peel.” The spa does not show up. A bakery names croissants “Sweet Clouds.” People ask for “butter croissants.” The bakery gets missed.
AI tools connect words to facts. If your words do not match how people ask, the AI will not link your brand to the task. The result is simple. You work hard, but you do not show up.
Trust me on this — you do not need new tech to fix it. You only need to use clear, common words next to your brand words.
Action today: Pick one key service. Write one clear sentence under its name: “Also called: [common words].”
Find the words people actually use
You already have the answers. Listen to customers.
Open your last 10 emails or chat messages. Look at the words they used when they first wrote to you. Do they say “business coaching,” “leadership training,” or “manager coaching”? Those words matter.
Ask three customers this question: “If you searched online for what I offer, what words would you type?” Write their words down. Do not guess.
You can also ask an AI tool: “What do people usually call [your service]?” Look at the suggestions. You do not need all of them. Choose the top two or three that match your work.
Action today: Make a short list of 10 common words your customers use. Keep it open while you edit your site.
Map your brand words to common words
Now connect your special names to the words people use.
Make a simple page on your site called “Our services in plain words.” Keep it short. For each service, write one line like this:
- ▸Glow Reset — also called: chemical peel, facial peel
- ▸Sweet Clouds — also called: butter croissants
- ▸ProShield Plan — also called: small business cybersecurity package
Then go to each service page. Add a small “Also called:” line under the service name. Put the common words in the first paragraph too. AI reads those parts first.
Do not delete your brand words. Keep them. You are adding bridges, not changing your identity.
Action today: Write five “also called” lines and add them to five pages.
Place the right words in the right spots
AI gives more weight to some places on your page. Focus on these:
- ▸Page title and H1 (the big page heading)
- ▸The first 2–3 sentences
- ▸Subheadings
- ▸Image captions and alt text
- ▸Links from other pages on your site
For example, change “Glow Reset” to “Glow Reset (chemical peel facial).” Start your first sentence like this: “This is a gentle chemical peel for sensitive skin.” If you serve a city or a group, say it: “Chemical peel in Bristol” or “Cybersecurity package for dentists.”
When you link from your homepage, use clear anchor text: “chemical peel facial” or “small business cybersecurity.” This helps AI connect the dots across your site.
It is okay if you do not know code. You can do all this in your site editor. Plain text is enough.
Action today: Update one top page. Add a clear H1 and first sentence that use the common words.
Check and keep improving
You made changes. Now check if AI can see them.
Ask ChatGPT, Gemini, or Grok simple questions using the common words and your city or audience. For example: “Who offers chemical peel facials in Bristol?” or “Best small business cybersecurity package for dentists.” See if your brand appears. If not, do not worry. Indexing can take 1–3 weeks.
That is why I built FoxRadar — so you can see in 60 seconds whether ChatGPT, Gemini, or Grok know your brand. You get a clear view of when you appear and for which terms. Then you can adjust your words and try again.
Keep a small note on your desk with your 10 common words. Use them in new pages, case studies, and social posts. Over time, AI will learn your brand and your words.
Action today: Run a check on FoxRadar and test three prompts in an AI tool that use your updated words.
Ready to see if AI knows you? Take 60 seconds and check your brand on FoxRadar: getfoxradar.com