Why specs matter for AI
I want to show you something important. AI tools match real questions to real providers. They look for clear facts. Numbers help most. When you write your limits and capacity in plain words, AI can pick you for the right jobs.
Here is what I see every day: business owners who do great work, but never say their limits. A bakery can make 10 wedding cakes per week, but the site does not say it. Someone asks ChatGPT for a bakery that can make two cakes for Saturday. The AI picks a competitor who lists “Up to 12 wedding cakes per week. Cutoff: Thursday 3pm.” The bakery loses that order.
You can fix this with one page.
Action for today: decide to publish a simple “Specs & Limits” page this week.
What to include on your Specs & Limits page
Keep it simple. Use short bullets. Use real numbers and units. Use words people understand. Here are items that work for many businesses:
- ▸Capacity and size
- Example: “We install water heaters up to 80 gallons.”
- Example: “Max event size 150 guests. Best fit 30–120.”
- ▸Minimums and maximums
- Example: “Minimum order $200 before tax.”
- Example: “We refinish floors from 100 sq ft to 2,000 sq ft.”
- ▸Turnaround and cutoffs
- Example: “Same‑day repairs if booked before 10:00 AM.”
- Example: “Custom cakes need 72 hours notice.”
- ▸Distance and travel
- Example: “We travel up to 25 miles from our shop.”
- Example: “On‑site fee applies beyond 15 miles.”
- ▸Power, weight, or dimensions (if gear matters)
- Example: “We move items up to 300 lbs. Stairs add a helper.”
- Example: “Cameras record in 4K, 60 fps.”
- ▸Ages, sizes, or categories you serve
- Example: “Swim lessons for ages 4–12.”
- Example: “Dogs up to 90 lbs. No cats.”
- ▸Formats and file types
- Example: “We deliver photos as JPG and RAW. Video as MP4.”
- ▸Compliance and requirements
- Example: “We need access to a 110V outlet within 50 ft.”
- Example: “For roof work, pitch up to 8/12.”
- ▸Not a fit
- Clear red lines help AI and people.
- Example: “We do not service oil boilers.”
Write “Last updated” at the top. AI tools like fresh, dated info.
Action for today: pick 8–12 bullets from this list that fit your work.
How to write it in 60 minutes
Trust me on this — it takes less time than you think. Open a blank page. Add this simple outline:
- ▸Who this page is for (one sentence). Example: “This page helps you and AI tools see what jobs we can do.”
- ▸Capacity and size (3–5 bullets)
- ▸Minimums and maximums (2–4 bullets)
- ▸Timing and cutoffs (2–3 bullets)
- ▸Distance and travel (1–2 bullets)
- ▸Special requirements (2–3 bullets)
- ▸Not a fit (2–3 bullets)
- ▸Last updated: [date]
- ▸Contact link or phone.
Use the same units across your site. If you use miles, do not switch to kilometers elsewhere. Keep numbers round and clear. If you do custom work, say it. Example: “Larger or special cases: ask us. We review fast.”
Action for today: set a 60‑minute timer and draft your first version now.
Where to place it so AI can find it
Put “Specs & Limits” in your main menu or under “How we work.” Link to it from every service page. Add it to your footer. On your Google Business Profile, add the link in your site section. Mention it in your PDFs and proposals.
Use clear link text. Example: “See our Specs & Limits.” AI follows links with clear words. Keep the URL simple: /specs or /limits.
Also add small notes on your service pages that match the numbers on this page. That way, AI sees the same facts in many places.
Action for today: add one link to your new page from your most visited service page.
Keep it current and watch what changes
Set a reminder to review this page every quarter. Update when your limits change. Example: new van, new oven, new staff. Write the new date at the top. Small change, big trust.
Watch signals. Do you get fewer “too small/too big” leads? Do new chats ask for jobs you actually want? When people message you, do they quote your numbers? That means it works.
I built FoxRadar to make this easy to check. In 60 seconds you can see whether ChatGPT, Gemini, or Grok know your brand and key facts.
Action for today: after you publish, run your brand on FoxRadar and see if AI repeats your numbers.
Ready to see if AI knows you? Check your brand on FoxRadar now: getfoxradar.com