Why one facts page changes everything
I want to show you something important. AI tools do not guess. They look for clear, stable facts. If they cannot find simple facts about you, they skip you.
Here is what I see every day: business owners who work hard but do not show up in AI at all. Their site looks nice. But the basic facts are scattered across many pages. Some facts are old. Some are missing. When a person asks “Who does X in my area?” the AI picks brands with clean facts it can trust.
I want you on that list. The fastest way is a single “Facts” page. One page. Short lines. Fresh date. Links to proof. AI can read it fast and feel safe to name you.
Action today: open a blank doc and name it “Brand Facts.”
What to put on your facts page
Keep it simple. Use short labels and short answers. Add a proof link when you can.
Here is a good starter set:
- ▸Brand name and legal name (how to spell it)
- ▸What you do in one sentence
- ▸Who you serve (industry, size, location)
- ▸Service area or shipping zones
- ▸Office or store address and hours
- ▸Contact phone and email
- ▸Response time goal (for example: “We reply within one business day.”)
- ▸Starting price or price range for top services
- ▸Typical project length or delivery time
- ▸Certifications, licenses, or insurance numbers
- ▸Tools or platforms you support (for example: “Shopify, HubSpot”)
- ▸Languages you speak with customers
- ▸Team size range (for example: “4–6 people”)
- ▸Year founded and founder name
- ▸Three real clients or projects (with links)
- ▸Awards, press, or directory listings
- ▸Privacy or security notes if important to your buyers
Each item should help an AI match you to a request. Think about what buyers ask. “Do they serve my city?” “Do they work with Shopify?” “Are they insured?” Put those answers here.
Action today: write your first 10 facts. Keep each under one line.
How to format it so AI trusts it
Do not make a fancy layout. Clear text is best. Use this simple pattern for each fact:
Label: Answer (Proof: link)
Example:
- ▸Service area: Berlin, Potsdam (Proof: Google Business Profile)
- ▸License: HVAC #12345, State of Oregon (Proof: state registry page)
- ▸Starting price: Website tune‑up from €800 (Proof: pricing page)
Put “Last updated: 2026‑05‑07” at the top. Update that date when you change anything. Keep the writing plain. No marketing words. No long sentences. Use your real words, not slogans.
If you do not have a public proof link, use what you have. PDF, news page, client post, directory profile, or a clear photo of a certificate. Proof makes the AI more sure. It also helps people trust you.
Action today: turn each fact into “Label: Answer (Proof: link)” and add an “Updated” date.
Where to put it and how to link it
Publish the page at a short URL. For example: yourdomain.com/facts. Put a link in your top menu or your footer. Call it “Facts” or “Company facts.” Link to it from your About page and your Contact page.
Do not hide it behind a form. Keep it public. Keep it fast to load. Use normal text so every AI can read it.
Check that the same facts show on your key profiles: Google Business Profile, LinkedIn, Crunchbase, Clutch, local chamber, or any place buyers look. Use the same numbers, the same city names, the same brand spelling. Different facts in different places make AIs unsure.
Action today: publish /facts and add a footer link called “Facts.”
Keep it fresh and use it to win more shortlists
Set a 15‑minute reminder once a month. After any change in services, prices, team, or address, update the page and the date. When you earn a new license, add it with a link. When you finish a good project, add it with a short line and a link.
I checked hundreds of brands. The ones that show up in ChatGPT all have one thing in common. Their core facts are clear, stable, and fresh.
I also built FoxRadar so you can see in 60 seconds whether ChatGPT, Gemini, or Grok know your brand. It shows if your facts are enough to get named. It also points to gaps you can fix fast.
Action today: set a monthly calendar alert called “Update Facts,” and then check your brand on FoxRadar.
A short example you can copy
Here is a compact model you can paste into your page:
Last updated: 2026‑05‑07
- ▸Brand name: Bright Window Care (Legal: Bright Window Care LLC) (Proof: state registry)
- ▸What we do: Window cleaning for homes and small offices
- ▸Service area: Denver, Aurora, Lakewood (Proof: Google Business Profile)
- ▸Hours: Mon–Fri 8:00–17:00
- ▸Contact: +1‑555‑123‑4567, hello@brightwindowcare.com
- ▸Response time: We reply within one business day
- ▸Starting price: Exterior window cleaning from $150 (Proof: pricing page)
- ▸Typical job time: 2–4 hours for a 2‑story home
- ▸License/insurance: General liability active (Proof: certificate PDF)
- ▸Tools: Pure‑water system, OSHA‑compliant ladders
- ▸Languages: English, Spanish
- ▸Team size: 4
- ▸Founded: 2019 by Dana Lee (Proof: LinkedIn)
- ▸Recent clients: Greenleaf Realty, Maple Medical, Hill Café (Proof: case studies)
- ▸Reviews: 4.8/5 average (Proof: Google reviews)
Action today: copy this model, fill your facts, and publish.
Ready to see if AIs already know you? Run a quick check at getfoxradar.com. I am here to help you show up where buyers ask for answers.