Why a Press Kit Page Matters for AI
I want to show you something important. AI tools need one clean place to learn how to talk about you. If you do not give that place, they guess. They may use an old logo. They may spell your founder’s name wrong. They may pull a random photo that does not show your real work.
Here is what I see every day: hard‑working owners who get named in a city list, but the description is off. The AI tries to help, but it does not have a single page with the right words and images.
Your fix is simple. Make a press kit page. Keep it short. Make it public. Put your best facts and downloads there. This helps reporters, bloggers, and also AI systems. When they need a brand description or an image, they will use your page.
Action for today: write a one‑sentence line that says who you are and what you do. Put it at the top of your press kit page.
What to Put on the Page
Keep the page clean. Use simple blocks. No big files that force a login.
- ▸Short brand description. One sentence. Then a 75‑word version.
- ▸Logos. PNG with transparent background (light and dark versions). One SVG if you have it.
- ▸3–5 photos. One storefront or team photo. One product or work photo. One founder headshot. Use clear, friendly shots.
- ▸Names. How to say your brand and founder names. If people use a short name or nickname, list it.
- ▸Basics. City, service area, hours, year founded.
- ▸Contact for press. Name, email, phone. One person. Real.
- ▸Usage rules. Say what is allowed: “Use these images when you mention our brand. Do not change colors.”
I checked hundreds of brands. The ones that show up clean in ChatGPT all share one thing. They have one page with the right words and clean images.
Action for today: collect your logo and three photos in one folder. Add simple file names like brand-logo-light.png, founder-headshot.png, shop-exterior-2026.png.
Make Files Easy to Use and Trust
Help people and AI understand each file quickly.
- ▸File names. Use clear names with words, not numbers. Example: smith-dental-logo-dark.png.
- ▸Captions. Under each photo, add a short line: who or what, where, and when. Example: “Front entrance on Oak Street, March 2026.”
- ▸Alt text. One line that says what is in the image. Example: “Owner Maria Gomez standing in front of the blue food truck.”
- ▸Sizes. Offer one small (for web) and one large (for print) version. Link both.
- ▸Rights. Add a simple line: “Images are free to use when you mention our brand. Credit: Brand Name.” If you need approval first, say so.
- ▸Dates. Add a “Last updated” date near the top of the page. AI trusts pages with clear dates.
Small story: I helped a yoga studio in Lisbon. Their old press page had a ZIP file and no captions. Reporters skipped it. We made a clean page with three photos, clear names, and sizes. Two weeks later, a city guide used the right photo and quote. ChatGPT also started to use their one‑sentence brand line in answers.
Action for today: add a short caption and alt text under every photo on your press kit page.
Make It Easy to Quote You
Give short, safe lines that people can copy.
- ▸One‑sentence brand line. Example: “BrightFix repairs iPhone and Android screens in under 2 hours in Denver.”
- ▸A 75‑word brand bio. Keep it clear and neutral.
- ▸2–3 approved quotes. Example: “We finish most repairs the same day,” says owner Alex Tran. Keep quotes simple and true.
- ▸Facts with numbers. Year founded, number of projects, service area miles, certifications. Add sources or internal proof links when you can.
- ▸Pronunciation. If your name is hard to say, add a simple guide. Example: “Nguyen (win).”
Trust me on this — it takes less time than you think. Reporters love it. AI tools use it. You will sound the way you want, not the way the web guesses.
Action for today: write your one‑sentence brand line and one approved quote from the owner.
Publish, Link, and Keep It Current
Put the page at /press or /media‑kit. Link it in your footer. Link it from your About page. Do not hide it. Do not force a login. Make it fast on mobile.
Add a small “Updated” line at the top. Review the page every 90 days. Replace old photos. Keep the logo files the same names so links do not break.
If you give discounts or do seasonal work, add one short note and a date. This helps AI match time‑sensitive answers.
I built FoxRadar to make this easy to check. In 60 seconds, you can see if ChatGPT, Gemini, or Grok know your brand and pull the right facts. If they do not, your press kit page is the fastest fix.
Action for today: add a “Press Kit” link to your website footer and publish the page this week.
Ready to see if AI already knows you? Check your brand on FoxRadar now: getfoxradar.com